Course Overview!

The Undergraduate Certificate in Social Media at California State University, Los Angeles is designed to equip students with the skills and knowledge to develop and implement effective social media marketing strategies. This program caters to business students, students from other disciplines, and working professionals seeking to enhance their expertise in this field. The curriculum focuses on providing a practical understanding of social media marketing principles and their application in engaging customers and building brand presence. The program's objective is to provide students with the theoretical knowledge and practical tools necessary to succeed in today's dynamic digital marketing landscape. Students will learn to leverage various social media platforms to achieve marketing goals and engage with target audiences effectively. The certificate program comprises 12 units, covering topics such as introduction to social media marketing, content marketing strategies, search engine marketing, and mobile marketing. Successful completion leads to a Certificate in Social Media, jointly authorized by the Department of Marketing and, when applicable, the College of Extended Studies and International Programs.

Course Structure

The certificate requires a total of 12 units. One required course is MKT 3800 - Introduction to Social Media Marketing (3 units). Students then choose 9 units from a selection of elective courses, including: MKT 3810 - Content Marketing for Social Media, MKT 4800 - Search Engine Marketing and Web Analytics, MKT 4810 - Mobile Marketing Strategy and App Development, MKT 4820 - Social Media Marketing Strategy, MKT 4830 - Social Media and Entrepreneurship, and MKT 4854 - Contemporary Topics in Social Media Marketing. Each elective course is worth 3 units.