Course Overview!

The Master of Marketing program at Sunway University, in partnership with Lancaster University, provides a comprehensive education in marketing principles and practices. Students gain in-depth knowledge of market dynamics, consumer behavior, and marketing strategies. The curriculum emphasizes practical application, requiring students to apply theoretical concepts to real-world scenarios. The program explores global marketing challenges and emerging consumer trends, preparing graduates for various marketing careers. Upon successful completion, students receive degrees from both Sunway University and Lancaster University.

Course Structure

The Master of Marketing program covers a range of core marketing topics, including introduction to marketing theory, marketing theory and application, advanced consumer behavior, global marketing, marketing communication, services marketing, and strategic marketing. Students also engage in a research project and choose one elective from options such as digital marketing, marketing analytics, business-to-business marketing, and the practice of marketing. The program integrates theoretical learning with practical application, equipping students with the skills and knowledge to succeed in the marketing field.