Course Overview!

The Bachelor of Arts/Science in Strategic Communication with an Advertising concentration at Ball State University equips students with the skills to thrive in the dynamic advertising world. The program emphasizes hands-on experience, preparing students for diverse roles in the field. Students learn to craft compelling advertisements across various media, develop consumer-centric strategies, and manage comprehensive media plans for both traditional and social channels. The curriculum integrates research, strategy development, design thinking, project management, creative advertising, media planning, account management, and analytics. Ethical considerations, empathy, and social responsibility are central to the program's philosophy. Students collaborate with real clients through the McKinley Avenue Agency, gaining valuable portfolio-building experience and competing in the National Student Advertising Competition. Alumni networking and agency tours further enhance career preparation.

Course Structure

The Ball State Advertising concentration curriculum provides a comprehensive education in advertising principles and practices. The program integrates theoretical knowledge with practical application, allowing students to develop skills in various aspects of advertising. Students will complete coursework covering areas such as advertising campaign development, media planning and buying, creative strategy, consumer behavior, and market research. They will learn to use various design and multimedia tools, and develop strong writing and presentation skills. The curriculum also includes opportunities for real-world experience through student agencies, internships, and competitions, providing students with essential skills and a portfolio to showcase their abilities.