Course Overview!

Ball State University's Bachelor of Arts or Bachelor of Science in Marketing program provides a comprehensive education in all aspects of the marketing field. Students gain hands-on experience through internships and learn about consumer behavior, market research, branding, and sales strategies. The curriculum explores consumer lifestyles, niche markets, and consumer insights, preparing graduates for various marketing roles. The program benefits from the university's AACSB accreditation and the resources of the Center for Professional Selling, which offers networking opportunities and a national sales competition. Students also have access to department scholarships and financial aid options.

Course Structure

The course structure is not explicitly detailed, however a four-year Bachelor's in Marketing would typically involve foundational business courses such as accounting, finance, and economics, complemented by core marketing courses such as marketing principles, consumer behavior, market research, marketing strategy, digital marketing, advertising, sales management, and possibly electives concentrating in areas like international marketing or marketing analytics. There is mention of hands-on learning and internships which would likely constitute practical components of the program. The precise organization of the courses across the four years is not specified.