Course Overview!

The Bachelor of Arts/Bachelor of Science in Journalism with a Mass Communication concentration at Ball State University provides a comprehensive education in journalism and strategic communication. Students gain expertise in advertising, public relations, media research, media analytics, and content strategy. The curriculum emphasizes research skills, strategic problem-solving, and data interpretation. Students work on real-life client projects in state-of-the-art facilities, including the Unified Media Lab and the McKinley Avenue Agency. The program fosters ethical practices and professional development, preparing graduates for diverse careers in various sectors.

Course Structure

The Mass Communication concentration within the Journalism major at Ball State University offers a robust curriculum encompassing various aspects of communication and media. Students will engage with courses covering topics such as media research, data analysis, content strategy, and digital media skillsets. The program integrates hands-on learning in advanced facilities including the Unified Media Lab, which mimics a professional working space. Students have access to student-run media organizations such as the Daily News, allowing them to develop their skills and build their practical experience. The program also incorporates a strong focus on ethical communication and professional conduct along with practical skills like writing and storytelling.